Project Design and Execution

Our strategic focus to date has been on the middle ring suburbs of Sydney where we have responded to the market and demographic and delivered our ‘Piety Life’ approach to apartment living. Our core offering of intelligent layouts, quality inclusions and detailing, great natural light, alfresco areas, garden and entertainment areas is for singles, couples, families, first home buyers and investor alike.

Our projects contain unique and desirable features for residents. At Bays Pavilion Lane Cove, we introduced the ‘All Season Living’ area to some of our apartments increasing the usability of the alfresco space. At Imperial Hurstville, we added the ‘All Season Living’ areas adding an additional 10% - 20% living area to all apartments. We also included one of Australia’s largest GoGet SuperPods.

One The Waterfront at Wentworth Point is the ultimate family living offering, with a 5,000 square metre entertainment park inclusive of a playground and barbeque areas. It also offers a rooftop cinema, a theatre, fitness centre, and ‘Club One’ – a private kitchen and entertainment area including indoor theatre, billiard table, dining room and more in one big function space. All south facing units also received ‘All Season Living’ spaces.

With View at Rockdale, the development arm worked tirelessly with design consultants to overcome environmental constraints. The outcome was a soaring central breezeway that was functional and beautiful, letting light and air flow through the common walkways.

Strategic Partnerships

The Group’s increasing track record of providing well executed and award-winning projects has led to strategic partnerships which have further enhanced its ability to realise its ambitions.

In 2012, the Group established a formal joint venture with TH Properties, commencing with the first project, Orient Waitara. The joint venture included in its portfolio the development of One The Waterfront Wentworth Point, Bay Pavilions Lane Cove, and Imperial Hurstville.

A recent key partnership is with Australia’s most design focused property developers, Fridcorp. Piety Group has begun construction on Fridcorp’s $700 million mixed-use development, Beyond at Hurstville in Sydney’s south.